LinkedIn engagement is booming

A recent study showed that engagement across the LinkedIn platform is higher than it has ever been. The ultimate business social network is truly finding its legs – and bringing tremendous benefits to its users.

The study also comes with some advice on how to drive your personal engagement. While quality of content is absolute key, what we are focusing on today is the frequency of posting. You must post often. More posts mean more opportunities for people to see your content. And that will get you the attention of LinkedIn’s algorithm – which rewards activity. Here are some numbers:

  • Post 2-5 times per week to increase your post impressions to 1k per update
  • Post 6-10 times per week to boost post impressions to 5k
  • Post 11+ times to get more than 16k impressions per post

Ok team, get to work. It’s time to make some noise.