Meta is expanding access to Manus AI inside Ads Manager, giving advertisers an AI-powered assistant within the platform’s “Tools” section.

Manus acts as an AI agent, helping with audience research, report generation, performance analysis, and task automation. Some advertisers are already seeing prompts highlighting the feature as Meta pushes wider adoption.

The timing is strategic: Meta continues to invest heavily in AI, and advertising is where it can show measurable return. By embedding Manus into workflows, Meta is positioning AI as a performance tool, not just a feature.

Whether Manus improves results remains to be seen. Its value lies in speed and efficiency: faster insights and tighter optimisation.

Why it matters for UAE marketers: In a high-cost market like the UAE, marginal efficiency gains matter. If Manus streamlines analysis and frees up strategic time, it’s worth testing.