Well no surprise here: Meta has launched a standalone Meta AI chatbot app to better compete with leaders like ChatGPT and Gemini.

This follows on the heels of Zuckerburg’s recent announcement that he plans to reach a target of 1 billion Meta AI users by the end of the year – as he aims to see his standalone app empower Meta to achieve the goal of becoming the leading global AI service.

Meta has been investing massively in its AI infrastructure – having recently purchased 600,000 Nvidia H100 graphics cards to train its massive AI models. The company plans to spend up to $65 billion this year to expand its AI reach.

While the standalone app could emphasize Meta’s AI as a powerful ad vehicle – increasing its already massive ad revenues which account for nearly 98% of its overall revenues – the goal of surpassing the success of services like OpenAI and Gemini might seem unlikely. That said, Meta has billions of users, and it probably won’t take much to convince them to interact with Meta AI on the apps they already use.