If you’re not selfish (and we wouldn’t like to argue otherwise), then you should be doing content.
As a responsible marketer, you should know that you’re letting down the company you work for if you aren’t doing content. Because if you’re not working on content and sharing it regularly, it means you’re bothering your audience with promotional messaging while not giving them anything in return. Remember, content gives value.
Here’s an example: one medical clinic sends out promo messages, another medical clinic sends out promo messages and articles covering topics such as healthy eating or exercise tips. Which one would you go to when the time comes to visit a clinic? We bet you’d choose the one who hasn’t been selfish – who’s helped you out all along with valuable content.
Don’t be selfish. Plan and distribute great content.