If advertisers ever doubted the power of Pinterest, the most recent figures will make it hard to ignore.

With a gain of 16 million users since Q3, Pinterest recently reached an all time high with 553 million monthly users.

It’s an incredible momentum and growth and means more users are coming to the app to search for trending products and find new brands.

While North America has the largest market share, Europe is also seeing incredible activity, which marketers are taking note of as they look to target European users.

Depending on your product or service, Pinterest could be the perfect platform to add to your marketing efforts. It’s not a platform to ignore.