Pinterest has been around for years, but it’s still climbing. The platform just added another 22 million monthly active users (MAUs), pushing it to a major milestone: 600 million MAUs.

Even more impressive is where the growth came from. Pinterest saw gains in every region — a notable rebound after losing 2 million users in Europe in the previous reporting period.

And it’s not just user growth. Pinterest’s revenue metrics are heading in the right direction, too. Average revenue per user is up across the board, including in the US, Canada, and Europe, showing that the platform is converting attention into spend.

This update lands alongside the launch of Pinterest’s new AI assistant, a tool that helps users find visual matches and relevant items through conversational search. It’s a clear signal of how visual discovery is evolving.

Pinterest isn’t slowing down. With user growth, rising ARPU, and new AI features reshaping discovery, brands can’t afford to ignore where attention is going. If audiences are on Pinterest, your brand should be, too.