Content marketing is all about lead gen. In fact, 90% of all marketers use content marketing as a way of generating inbound leads.

How do they do that?

• Content marketing lets you share your expertise, essentially giving away for free something that is valuable.
• You give this away before getting any kind of commitment from the customer to purchase.
• Which is perfect since most customers visiting your site for the first time are not ready to purchase.
• So your content is the ideal way to keep in contact with this potential lead, without annoying them, then ultimately convert them.
• Because through great content, the lead has built up a bond with your company. They trust you.

This is why content marketing can generate three times the number of leads compared to more traditional marketing strategies.