So what is Reddit up to these days besides just about everything? Over the past few weeks the content aggregator juggernaut has rolled out the AI-powered search feature “Reddit Answers”.

Currently available only to select users in the US, Reddit Answers helps users find information, recommendations, and personal opinions in real conversations happening across Reddit communities.

Reddit had this to say: “In line with our mission to empower communities and provide human perspectives to everyone, starting today, we’re rolling out a test of Reddit Answers, a new way to get the information, recommendations, discussions, and hot takes people are looking for – on any topic – from real conversations and communities across all of Reddit.”

For those who have tested out AI in search across other platforms, you’ll surely have gotten a feel for the potential of this direction. Let’s watch this space.