It’s not just ChatGPT setting records these days it seems. Reddit is seeing a major jump in activity too. The platform announced that its built-in search tool is now being used over 70 million times each week.

On top of that, Reddit’s AI-powered Reddit Answers feature is gaining serious traction. Weekly usage has jumped to 6 million people – five times more than just a quarter ago.

To keep the momentum going, Reddit says it’s doubling down on three big areas:

• Improving the core product – in their words “making it smarter and smoother.”
• Expanding its reach in search.
• Growing its presence globally.

Why it matters: For brands and creators, Reddit is a place to get noticed. Whether by sparking conversations in communities or running ads, if you’re looking to grow awareness, Reddit might just be the place to do it.