Do you have a Reddit marketing plan? Because you might want to. This platform has been on a tear since last year, rising from 66 million daily users to 97 million daily users.

One of the reasons for the big jump is that Reddit’s content is now four times more visible in Google’s search results than it was in July 2023. That’s a massive jump if you think about it, and one that cannot be ignored – meaning if you have content that is fit for Reddit, you want to be getting it out there. It’s a good platform to draw attention to your company and its products and services.

As for why the massive increase in visibility, it is certainly in part due to Reddit’s deal with Google. But that does not account for all of it – there is quite simply the organic growth that Reddit is enjoying as it continues to mature.

So, are you using Reddit? You know what the answer should be.