A milestone of sorts, with US search ad revenue driving past the $100 billion mark. To be exact, for the year 2024, it reached $102.9 billion.

To put that in perspective, that was $102.9 billion of the record $258.6 billion in total US digital advertising revenues in 2024.

It also marks a massive $14.1 billion increase from the previous year.

Some additional stats for you all:

• Social media ad revenue also grew by 36.7% to a record $88.7 billion.
• Video advertising is up 19.2% to $62.1 billion.
• Display advertising jumped 12.4% to $74.3 billion.
• Retail media networks also grew to $53.7 billion, an increase of 23%.

So, while we are supposed to be talking marketing, it’s hard not to think about all those stocks that we should have bought in these ad companies!