In our latest in the series on social commerce, we take a look at best practices to consider when driving your social commerce efforts. Let’s jump right in:

• Decide which social media channels are best for your business: You don’t need to be on every site, just one or two where you can best engage with your audience.
• Use social commerce to engage on a practical level: Answer questions, provide personalized support, and respond quickly to queries.
• Put consumers in the picture: Understand their common challenges and offer products or services that help in a way they can relate to.
• Work with influencers: Find niche influencers who align with your brand values – and take direct advantage of their audience.
• Everything is visual: Focus on quality and professional images that show your products from all angles.
• Use analytics: Employ them to understand customer behavior, preferences, and trends.