Next in our series on social commerce we take a look at some real world examples to see how companies around the world are using it to drive sales. Let’s dive right in:

• Nike’s social commerce strategy involves working with influencers. Nike has endorsement deals with many NBA stars, and it once used Snapchat to advertise Air Jordans during an NBA All-Star game.
• Icelandic company Blue Lagoon Skincare uses Facebook for social commerce. By using checkout-enabled links, the brand drove up  clicks, streamlined the customer experience, and transformed the way it connects with international buyers.
• LullaBellz livestream on TikTok promotes special offers (free shipping for example) to appeal to already interested buyers. And they highlight the number of products already sold – making it sought after. The “buy” button then helps secure the click-through.
• While it’s not rolled out yet, here is one we anticipate: IKEA allows users to visualize products in real-world environments for an immersive and personalized shopping experience on their website. It’s already used heavily in e-commerce, and we expect it to sweep social commerce next.