In a recent report it was revealed that social media apps remain the most popular app type based on total downloads. And of course this sets the mood for some other revealing stats. Here we go below with some numbers from 2024:

• 258,000 apps were downloaded every minute.
• In-app purchase revenue increased by 12.5% to $150 billion.
• US Facebook users increased time spent on Reels by 17%.
• The total number of hours spent on mobile increased by 5.8% to 4.2 trillion hours.
• AI apps grew substantially from about 200 million users in Q4 of 2023 to 400+ million  users in Q4 2024.

The bottom line is pretty clear: Interaction is growing and growing and growing and growing. For us marketers, well, keep a close eye on you campaign strategies. You know where your customers are spending time, after all.