Almost halfway through the year now so let’s take a look at where things stand on the social media trends front:

• AI-driven tools like Meta’s Advantage+ and TikTok’s Creative Assistant are improving e-commerce.
• Short-form video is dominating all industries, with over 90% of marketers reporting a positive ROI.
• Features like Instagram Checkout, TikTok Shop, and Pinterest Product Pins are improving retail, with projections of social commerce hitting $1.2 trillion in revenue by the end of the year.
• Performance-based influencer marketing is outperforming traditional PPC in CPC and ROI.

Just a few choice tidbits from the larger pool of stats. And what are your thoughts on social media marketing so far in 2025?