A recent report delivered some very cool stats about the Instagram platform that should make for interesting reading for marketers and non-marketers alike. Let’s dive right in:

• 26% of all people aged 13 or over use the app.
• Advertisers were able to reach 176 million more people on Instagram in 2023 vs. 2022.
• Cristiano Ronaldo is still the top Instagram influencer with 613 million followers.
• 7 of the top 10 influencers are American.
• A web celebrity influencer with 1 million or more followers can earn almost $6,000 per post.
• Besides Instagram itself, Nike is the top brand on Instagram with 307 million followers.
• 90% of Instagram users follow at least one business.

So what does this mean? Well, while some are just plain old fun facts, they certainly highlight the popularity of this platform. For advertisers that means eyeballs – from any demographic. So make sure you are using Instagram regularly in your campaigns. It should be a permanent fixture in fact.