A recent survey of 4,000 business leaders across 22 countries reveals a strong case for driving thought leadership content as part of a company’s marketing initiatives. Let’s look at some of the stats:

• 85% of those surveyed say thought leadership is already playing a strategic role in their organisation in line with defined business objectives.
• 57% of respondents say thought leadership positively affects revenue through conversations with customers and prospects – with lead generation and lead nurturing a direct result.
• 47% say thought leadership helps drive the company’s decision-making process.

The survey also revealed that it is not necessarily the marketing departments that are driving things. Business development and the C-Suite are also front and centre when it comes to driving pushing content marketing efforts.