Saudi Arabia’s social media use has fascinated digital marketers for years. Marketers know there is a huge market to target, and social media is a key medium in which to do so – with usage in the Kingdom having soared exponentially in recent years.
Let’s look at the top three takeaways for marketers:
- Go local: Young Saudis would rather see an ad in Arabic and from someone local than from a famous foreigner.
- It’s all in the game: The Kingdom has more than 21.2 million gamers. A large portion of Generation Z watches gaming influencers’ streams for hours non-stop. Brands should engage with these content providers to get access to their followers.
- Online shopping visibility: 67.7% of the population uses shopping applications like Amazon, Namshi, and Noon. Use social to direct your audience to your presence on these platforms.
Ready to get social in Saudi Arabia? Focus on positively impacting, engaging, and connecting with the community for long-term success.