Working with our clients, we learned that – literally – every company can benefit from content marketing. It is essential to successful digital marketing.

To put it bluntly: Without content marketing, your digital marketing efforts will fall well short.

So why don’t all companies do content marketing? There are only two reasons (or rather excuses) given – one, the company’s management does not understand or take the time to understand the impact of content marketing; and two, they are skirting the subject because they feel it is simply too much work.

Whatever the reason or excuse, the bottom line is that not doing content marketing will cost you sales revenue.

So, if you are one of these companies, take note: The first step, take the time to learn and understand the benefits of content marketing. Then second – the easy step – hire a content marketing agency to do the work for you.