Instagram’s not the only app blowing up in Europe right now — TikTok’s seeing some serious momentum too. The platform just dropped fresh numbers for the first half of the year, and wow – they are big.

TikTok’s user base in Europe has hit 170 million users across the continent and 30 million in the UK. That’s some major growth for a platform that already dominates the short-form video game.

On top of that, TikTok’s putting a lot of energy into cleaning up its platform — tackling IP issues, cracking down on guideline violations, and doubling down on its in-app shopping features. All signs point to one thing: TikTok’s not just chasing views anymore, it’s gunning to become a real powerhouse in the ecommerce and social space.

So, dear marketers, how are you using TikTok to drive your sales?