Some very interesting stats for you SEO types (well, assuming you are as SEO geek-like as we are): According to a recent study, those meta details are more important than ever. Here is the quick overview on the study findings:

• Title tags that include keywords appear in the top five positions of the search engine results pages (SERPs) 85% of the time.
• 95% of pages that rank in the top 10 have meta descriptions.
• 25% of pages that appear lower in the SERPs are more likely to have grammatical errors in meta descriptions or titles.
• 30% of marketers invest 7-9 hours per week writing titles and meta descriptions.

Ok, obviously the last point above is for those with large SEO efforts, but in general you get the idea: Attention to detail is important when it comes to search optimisation. Are you on top of the details big and small? Is your agency? At the end of the day, relevant organic traffic is what counts when it comes to SEO success, because that is what would result in higher sales for your organisation.