That is indeed a tricky question. I mean, on the one hand they can sure come in handy. But on the other hand they mostly don’t come in handy and just annoy the daylights out of us. So what to do?

Well, sometimes it helps to take comfort in the stats, and let the decisions lead from there. Here is one for us all: According to a recent survey, 38% of marketers globally recognize chatbots as the most impactful AI tool for improving customer engagement. And another survey from July of this year found that 82% of marketing leaders are either utilizing or planning to implement AI chatbots in the coming months, underscoring the technology’s increasing adoption for customer interactions.

This shows that marketers should look into chatbot implementation to align with customer expectations. Here are the popular uses of it:

• Product or service recommendations based on user preferences
• 24/7 customer support by answering FAQs
• Order tracking updates
• Onboarding experiences with instructions
• Event sign-ups and reminders

However you choose to do it, it will take some work go get your AI chatbots up to par. It is a mix of art and science, meaning you will have to spend some time to get your balance just right.