Based on a recent study, these 10 things are keeping marketers up so far in 2024:
- Search engine updates and volatility – 17%
- In-house skills and upskilling – 16%
- Anxiety of being replaced by AI – 16%
- Landing media coverage relevant to target customers – 15%
- Attribution and ROI – 15%
- Maintaining and growing visibility on search – 15%
- Lack of understanding about how we could use AI – 14%
- EEAT content, search rater guidelines and sourcing credible, trusted experts – 14%
- Market and competitor activity – 14%
- Integration of teams to deliver integrated/omnichannel marketing – 14%
Indeed a mixed and varied bag of concerns, and keeping up with evolving tech perhaps the greatest challenge. So, what is keeping you up at night? And more importantly, what are you doing about it?
