Top tips for growing your YouTube channel

Gaining a good number of followers for your social channels is the ultimate sign of social success. And YouTube is one of the most satisfying when it comes to reaping the rewards. Here are five tips to get your follower numbers up:

  1. Understand YouTube’s algorithm: YouTube’s algorithm for recommendations drives 70% of what people watch on the platform. Right now it prioritizes the following factors: Relevance, engagement, quality.
  2. Think about video length: According to recent research, the most common length for videos was under three minutes (47%) followed by between 5-30 minutes at 25%. YouTube Shorts are very popular but not great for generating income. On the flip side, long-form content is useful for providing valuable and detailed information, and you can advertise using a mid-roll (at around 8 minutes) which is why a lot of YouTube videos are 10 minutes and over.
  3. Engage with your audience: YouTube rewards channels with great engagement, including overall time spent on channel, watch time, likes and dislikes, and most importantly, comments. So try to respond to comments and encourage users to engage with audio/visual prompts.
  4. Get branded: If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional. Improving your organization’s social branding will help users immediately recognize your content.
  5. Promote YouTube videos on other social channels: This is one of the easiest ways to grow your audience. There is a significant overlap in users across social media platforms with people using an average of almost seven platforms each month. So you have lots of places to find them and bring them over to your YouTube channel.