So, in our last Silx Mini Blog article you got a teaser on what social commerce is. In this one we’ll cover the benefits. Here they are in a nutshell:

• Smaller brands benefit from consumer support: 59 percent of social buyers are more likely to support small- and medium-sized companies on social commerce than through e-commerce.
• It’s more interactive: And that’s because it is more personalized. This allows you to build a community around your brand.
• Data, data, and more data: Social media analytics offer great depth. See what strategies are working and modify accordingly.
• Great for feedback: Social commerce give you far more customer feedback, giving insights to help your business improve its products or services.

There are many other benefits to consider, but as it all more or less comes down to what you can earn, the above should give you a nice picture of the potential for social commerce. Are you ready to give it a try?