There is no better channel to tout your business-y content than LinkedIn – and what you need to be doing is steering it towards lead-gen. You’ll get support from LinkedIn’s post-boosting feature, which allows you to turn organic posts into targeted ads to capture some solid leads.

Here’s the quick overview of how you go about doing it:

• Select the post you want to promote.
• Select your budget, targeting options, campaign objective, and campaign end date.
• Complete your lead form template to capture the correct prospect information.
• Launch your campaign.

LinkedIn has been boasting about its reach of late – with two billion member interactions monthly through company Pages. As the ultimate B2B social media platform, this new feature creates an efficient way to increase visibility and engagement.