What businesses think about social media marketing

A recent survey of business leaders by Sprout Social revealed the value companies are placing on social media marketing. Let’s take a look at the stats:

  • 80% will be increasing their social media budgets over the next three years.
  • 44% expect those budgets to increase by more than 50%.
  • 70% say social media’s impact on the company’s bottom line is easy to prove.
  • Business leaders say the top three aspects of business strategy informed by social media are customer service (62%), brand awareness (60%), and market or industry insights (53%).
  • 88% believe social media is critical for delivering exceptional customer care.
  • 96% say social media is integral for capturing customer sentiment and feedback about products or services.
  • 96% expect social data to be integrated into the company’s customer relationship management capabilities in the next three years.

Some true insight here, if we look at it carefully. How will the above shape your social media strategy?