Next time you’re scrolling through TikTok and see a new pair of sneakers you got to have, just  hit “Buy” and complete your order right there on the site.

That’s social commerce. It allows consumers to research, find, and purchase products without hopping between platforms (without for example having to go from TikTok to Amazon).

Let’s take a look at some of the key platforms winning with social commerce:

• TikTok: With its short video content and ready e-commerce integration, TikTok has become a go-to platform for social commerce. A huge and engaged audience is proving to provide good returns for those selling on the site.
• Pinterest: Excellent – because it is highly visual, has a large user base, offers targeted advertising options for businesses, and attracts a high-income audience. Three in five luxury shoppers use Pinterest to research high-end brands.
• Facebook: With over three billion active users, Facebook leads the pack in social commerce. Its simple setup allows businesses to create stores on Facebook and Instagram while product tagging enhances visibility.
• Instagram: Instagram’s Shops make it easy for brands to display and sell products within the app, enabling a straightforward buying experience. Plus, the platform has engaged users, with 90% actively following at least one business.

Is your product or service suited for social commerce? If so, have you been bold enough to give it a try? It’s important to note that social commerce is perfect for smaller brands. So don’t delay – get in the game now and see what shakes.