A recent study out of Europe reveals where marketers are planning to spend this year. Let’s see if we can learn something from the findings:

• 64% to increase spend in AI.
• 64% to increase spend on website development.
• 62% to increase spend on SEO.
• 59% to increase spend on TV, radio, and podcasts.
• 58% to increase spend on email marketing.
• 57% to increase spend on content marketing.
• 57% to increase spend on digital PR.
• 56% to increase spend on influencer marketing.
• 56% to increase spend on organic social.
• 55% to increase spend on search advertising.

It’s worth noting that only those planning to increase spend by 60% or more were included – so this marks a significant increase overall in spend. What are your plans here in the UAE?