Will TikTok take on Amazon?

According to Bloomberg, TikTok plans to grow its U.S. ecommerce business by 10 times this year. Can the platform seriously eat into Amazon’s market share?

TikTok is certainly preparing for battle, with plans to invest $17.5 billion dollars into the endeavour.

As for how TikTok does it now: TikTok Shop allows users to purchase products while scrolling through short videos and live streams. Users don’t even have to leave the app to buy.

According to one report, 83% of TikTok users make purchase decisions within the app.

Our take: Amazon will continue to make lots of money. TikTok will continue to make lots of money.