First things first, too much content is not a thing. Unless such content is poor quality. And then you must cease and desist.
If you’re taking the time to create good content, then the more the better. The reality is that it isn’t easy. And you’re probably struggling if you’re not working with a stellar content marketing agency.
If you are though, then you have the opportunity to create winning content on the regular. So how often should you produce it? Well, that depends on your strategy, budget and infrastructure.
Essentially, the more you produce, the larger your digital footprint. And the more leads you can bring in, the more lead nurturing you’re able to carry out.
It all boils down to our top tip. You should create as much quality content as your set-up allows. And enjoy the rising sales as a result.