YouTube advances Shorts ads

Over the past months, YouTube Shorts ads began moving from beta to general release, and marketers are certainly excited about the potential.

Those with accounts enabling it will see the ability to select the video format for the ads as well as whether it should be in-stream ads or in-feed ads.

If your account is not one with the enabling options, keep checking back, because Google says the features will be rolled out to all advertisers over the coming months.

YouTube ads for Shorts are perhaps long overdue, with consumer habits having shifted drastically (as is evident from platforms like TikTok and Instagram Reels). If you are not advertising across the platforms, you may want to consider trying it out sooner rather than later.