YouTube Dominates SEO with the help of AI

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A recent study by BrightEdge revealed that YouTube citations in Google AI Overviews have grown by 25.21% since January 1.

Here is where YouTube’s presence in AI Overviews increased most significantly:

Instructional content: Up 35.6% with “how-to” queries leading at 22.4%.
Visual demonstrations: Up 32.5%, shown on queries for physical techniques and style guides.
Verification/examples: Up 22.5%, cited for product comparisons and visual proof.
Current events: Up 9.4%, cited in breaking news and live coverage queries.

Some super interesting findings here, and a reminder to all of us marketers to keep up with things – and try new things out. A YouTube strategy is more crucial than ever given such reveals.

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