YouTube Shorts now has room for your ads

YouTube Shorts – the short-form section of the American video-sharing site – focuses on vertical videos at a maximum length of 60 seconds.

Recently, advertising within Shorts became a possibility, and YouTube is making it as easy as can be. Advertisers can simply upload their video ad as part of a Video Reach campaign, and YouTube now includes the possibility of running your ad during a Shorts video.

According to YouTube: “With the new First Position on Shorts, piloting across YouTube Select, advertisers can break through at the start of a viewing session. When a viewer opens YouTube Shorts and starts watching, your ad is the first one they will see. This lets you land a strong first impression in a highly immersive environment.”

Following a successful launch in India in late 2020, YouTube Shorts rolled out globally in July 2021, achieving rapid growth. Latest stats reveal that YouTube Shorts surpassed 50 billion daily views in Q1 2023, up from 30 billion the previous year.