Silx announced as Finalist for the 2018 ITSMA Marketing Excellence Awards

B2B marketing leaders and innovators will be honored at ITSMA’s 2018 Marketing Vision Conference for standout performance driving growth and success with tech-related services and solutions

Dubai, UAE: ITSMA, the leadership community for B2B marketers in the connected economy, has announced Dubai-based Silx as a finalist in its 21stAnnual Marketing Excellence Awards Program.

The program honors the marketing programs, campaigns, and new initiatives that have demonstrated superior performance in the four most critical aspects of marketing success: strategy and planning, innovation, execution, and business results. The program focuses exclusively on marketing for B2B services and solutions, and highlights the most important dimensions of a strategic, comprehensive approach to marketing.

“Finalists for this year’s program are truly inspirational,” said Dave Munn, President and CEO of ITSMA. “B2B organizations are consumed with business transformation for the connected economy, and Silx is one of them leading the way with strategic insight, guidance, and revenue acceleration. In every category, our judges have been impressed with the creativity, agility, and results that continue to raise the bar for all of us engaged in B2B marketing.”

Silx was named a finalist in the ‘Driving Business through Thought Leadership’ category for their program on Virtuzone. The awards are spread across seven different categories with ITSMA’s program also including a focus on small and medium-sized businesses (SMB), with two special awards for the top SMB programs.

Alex Ionides, Managing Director of Silx, said: “It is an honour for Silx to be announced as an ITSMA 2018 Marketing Excellence Awards finalist. To be nominated in the ‘Driving Business through Thought Leadership’ category makes it all the more special, as this is the concept that really underlines what we do. As we tell our clients every day, a comprehensive content marketing strategy is about much more than lead generation, it’s about positioning your brand as an authority – a true thought leader. To be recognised for this approach gives all of us at Silx a great feeling.”

An international panel of marketing executives and experts will select the winners, who will be announced at a special awards ceremony during ITSMA’s Annual Marketing Conference: Marketing Vision 2018, on November 6 in Cambridge, Massachusetts.

Some of the winners will also speak at the two-day conference, along with senior marketing executives and industry thought leaders from CGI, Deloitte, Harvard Business School, McKinsey & Company, Northwestern University, Panasonic, and TopRank Marketing, and senior executives from ITSMA.

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About Silx: Founded in 2015, Silx helps companies use content marketing to get more from their marketing spend – a cost-saving way to nurture leads, build client relationships, and get ahead of competitors. Run by marketers with news media backgrounds, our content marketing/publishing campaigns for clients use cutting-edge thought leadership content – that brings measurable results. Our full-service digital marketing offering then integrates this content creation with distribution (email marketing, social media, press syndication), SEO, SEM and digital advertising. Silx is headquartered in Dubai, with offices in Munich and London.

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About ITSMA: For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

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