Writing can be hazardous! So watch out for the following:
1. “I’ve got this”
Are you a professional writer? Do you have a lot of experience creating, writing and editing content? If it’s a no, you’re best to outsource. Let the pros who understand content and marketing sort you out.
2. “It’s easy”
Actually, it can be very challenging! Cutting corners doesn’t work when it comes to content that gets you great results. Don’t underestimate the big task that writing is and turn to a trusted agency, with the ability to take on your consolidated feedback where required.
3. “Let’s skip it this week”
This is a dangerous path that could leave you skipping it the week after and the week after that too. Missing a week means your audience could go elsewhere. Remember, consistency is key – so set your schedule with a marketing agency and stick to it. No excuses.