What do these revenue-driving Chief Content Officers really bring to the table?
1. They turn your company into a publisher for starters, continually creating great content.
2. They use content to drive better leads or nurture existing leads. The boss of your content strategy, really.
3. Next up is how they bring focus to content as part of your business; this is super-important because SMEs with blogs see 126% more lead growth – wow!
4. The CCO will create a winning content plan and they’ll make sure content is delivered at pace and avoid dry patches even when everyone’s busy on other projects.
5. Lastly? They demonstrate the value of content with numbers. Part artist, part scientist, they know the formulas for content success.
For more info, check out our article about why Chief Content Officers are on the rise: https://silxdigital.com/chief-content-officer/