From fashion to farming, gaming to golfing, whatever industry you’re in you can always look for opportunities to adapt your content to the times.

Why not start with your employees and their personal needs? Let’s say you run a counselling service. You employ therapists and mental health experts who offer in-person and digital appointments for private clients. Now, the pandemic has forced many of your employees to work from home full-time. Your employees have been struggling more than usual to find a healthy work/life balance. It follows that the general public are probably going through the same thing.

You would be wise to create content to address these concerns; for instance, tips and tricks to appear confident on video calls, or constructive ways to break up your day behind the screen.

Content based on current real-life scenarios adds value and will more than likely lead to new custom.