Just like written articles, to produce a great podcast, you need original ideas, thorough research, timely execution and plenty of prep. What’s more, you need to consider your speakers – are they well-known, relevant and do they have a sparkly personality and a voice people want to listen to?

Just like content marketing has become global, podcasting has become a very important way to reach your audience. In fact, the numbers might surprise you. According to a study by Statista, 45% of global internet users aged 25-34 listen to podcasts. That’s nearly half of that age bracket you could be tapping into just by talking the talk!

It’s definitely worth looking into a podcast strategy as part of your content efforts. Having said that, like with blogging or Instagram, the market is dense so you need stellar content. Create a quality podcast and cut through the noise.