Recent research reveals that while personalisation holds great potential for enhancing customer loyalty, marketers are falling short when executing. Here are some key points from the study:
– 70% of consumers feel frustrated that the promotions they receive are not directly relevant to their personal interests.
– 83% of marketers admitted that their current personalisation efforts heavily rely on assumptions about customers rather than high-quality insights.
– Only 33% of marketers claimed to possess the necessary technology to deliver hyper-personalised experiences tailored to individual customers.
A notable 65% of consumers are more loyal to a brand that has taken the time to understand them on a deeper, more personal level. That certainly translates to a lot more revenue when a company gets it right.