Hold up. We know B2C marketing helps sales but B2B too? That’s right.
A ginormous 95% of buyers of B2B products and services consider content to be a worthwhile way to evaluate any business. That means that if you’re a B2B marketer and you aren’t doing any content, you’re really missing out. Doing content but not really making the necessary efforts? You’re also missing out because bad content can harm your business.
Doing market research is standard for any purchase and reading the brand’s content is an obvious way to do this. Therefore, customers are more likely to buy from companies creating great content. To be precise? 61% of customers prefer brands with a content presence.
It makes them feel more in touch with your business and allows them to learn more about your product or services before they splash the cash. Whether B2B or B2C, good content is gold.