That’s right, to be precise, a whopping 61% shopped online after reading a blog post.

Over half of consumers trust blogs to inform their purchasing decisions, so it’s easy to see why blogging has become one of the most popular forms of content marketing.

Editorial pieces providing useful information or advice help to build trust with your audience. After reading them, people not only learn to have faith in your knowledge and expertise as a business but also see that it helps solve their problems.

If you can get your potential customers thinking positively after reading your blog (“Wow, that really helped me! Now that’s a brand I can trust!”), the stats prove that you’re already more than halfway to a sale. Winning!