You: “Help! I can’t find a good content agency!”
Us: Well, the reality is that content production is challenging. The media companies used to do it – but times have changed and a content marketing agency isn’t the same as a news company, advertising or marketing agency. Today, you need a content agency and marketing agency all in one.
The problem is, most agencies are still too traditional and haven’t adapted to the times. They think they can get away with just hiring a few writers but don’t understand the full process from concept to publishing.
Want to know how to find a good agency? Rely on referrals. If you see a company producing great regular content, ask them how they’re doing it. As content is rarely done solely in-house, most likely they’ll end up pointing you to a good content marketing agency.