With sales, it’s content that does the heavy lifting. Content is a necessary addition to your sales team, the extra fuel to propel interest into a purchase. Content means you’re always in contact with your leads ­– and we recommend contacting them with helpful, authoritative information rather than just pushing them.

By demonstrating expertise, you build loyalty and trust. This takes time requiring a steady flow of high quality content: social media posts and emails that don’t just badger your audience but guide them to choose you over a competitor.

Being ever-present is a tough thing for a sales team to achieve on its own (without being a total nuisance of course). When’s the best time to get back in touch? Will they remember you? Content, though, is always there. And working with an experienced agency ensures yours is always in the right place at the right time.