Content has changed the customer journey

We’ll let the numbers speak for themselves. A whopping 80% of B2B customers consume a minimum of three pieces of content before they’ll even speak to a sales person, according to Demand Gen’s 2016 Content Preference Report. Gone are the days a customer will just waltz into store and make a purchase with no prior research.

What’s more, a humongous 90% of first-time visitors to a website aren’t ready to purchase. This means it’s vital to content market your product or service to them regularly as they’ll continue to research before coming back to seal the deal. For the best results, mix long-form informative content with snappy promo emails and invest in strengthening that customer relationship to pay off in the long run. You don’t need to take this all on yourself – a dedicated marketing agency has got your back.