Hundreds of unqualified leads do not help your business.
You’re looking for the ideal buyer – someone who, when you hand them over to the sales team, has already built up a sense of trust with your company. What you don’t want to hand over is a total mess of random people who are only going to waste everyone’s time.
So how do you filter those non-leads out of your systems?
Content marketing: First, you are essentially sending out proof of your expertise directly to people who would be interested. Sharply written, sharply targeted. No waste. Then, by attracting them with your problem-solving blog, leading them through your landing page, capturing their details, and so on, you filter out those who are unlikely to buy, leaving just those who are truly interested in your offering.
That’s something your sales team can get excited about.