Content marketing is a natural fit for many healthcare providers.
It’s a means to speak to people, providing them with useful and engaging info. Taking care of our health is something most of us think about frequently, so we’re open to receiving quality content on the subject.
Take this example from the UAE healthcare industry: physician X, based in Dubai, specialises in getting people to their optimal health. She has programs for reversing diabetes, improving cardiovascular health, general wellbeing, and so on. She also sends out regular articles, videos, and podcasts on topics ranging from stress management to healthy eating and exercise regimes. By doing this, she’s sharing some of the same knowledge she uses in her patients’ programmes – building trust to win new customers and get more business from her existing ones.
Now that’s content marketing! It solves problems – sometimes before the customer even walks through your doors.