We all know content marketing helps brand awareness and sales, but did you know it helps your HR function as well?

Here’s how:

Content marketing really strengthens links with employees. When they see your content go out regularly – good content, that is – it’s a way for you to set the tone. Internal comms mean just as much as external ones. It can be inspiring for your teams to know what you’re thinking about and for them to understand your leadership style better.

It also shows you’re switched on – keeping up to date with industry trends and engaged at every level of your business. You’re involved internally and at large. If open communication comes from the top, your employees will be inspired, and it will lead to improved teamwork.

Ultimately, content helps HR because it paves the way for the next generation of leaders within your organisation.