The average person will read 20% of the words on a webpage.

That’s a stat that should send a chill down the spine of most content creators. The data comes from the Nielsen Norman Group who analysed 45,237 page views. It highlighted that if you rely purely on text for your content marketing then you’re simply not going to be remembered.

This is backed up by research from Microsoft which suggests that infographics, and in particular animated infographics get significantly higher overall engagement, enjoyment, and cognitive involvement.

In other words, they were more fun and more understandable and people remembered them. Which is vital, because when it’s time for the consumer to make a purchase, they’ll think of your brand.

In markets as demanding as the UAE, employing animated infographics could make all the difference to your message being remembered and understood.