How long does it take to write 1,000 words?

That is, 1,000 words that’s engaging, professional, shows your company in a great light, and draws customers in. And has been carefully fact-checked and edited.

It takes 10 hours. Minimum. We’re talking briefing, researching, editing, proofing. And three to four people, each experts in their field, each responsible for one part of the process. Need videos or infographics? That’s another level.

So ask yourself: How many people do you have in your content team? And how many people would you need to create a steady stream of high-quality content that nurtures customer relationships and brings in high-quality leads?

The truth is your in-house writers will burn out when you try to scale, and will lose the necessary distance from your brand. So alongside leveraging this greater freshness and creativity, outsourcing is a cost-cutting tool as well – you pay only for the exact work you need.